Recently there has been a lot of chatter on the web about the new line of Lego designed for girls.  Here and here are  two of the many articles that I have read.  Most of the articles  question the gender stereotyping and argue that girls like ‘boy’ themed  Lego too.  Yesterday Lego released this response.
My complaint isn’t related to gender specific themes – and I’m not  alone.  You see, it was about eight months ago that I added ‘Lego’ to my  list of blog post ideas.  The subject came up when we had a drainage  issue with our main sewer line and called Roto Rooter.
I’ll give you a moment to try and figure out how those two things are related…..
Did you guess that Lego was causing the blockage?  Wrong. The topic  of Lego came up when the Roto Rooter service tech went down to the  basement and noticed this;
I have a 10 foot long by 4 foot high wall of bins that store the toys  that are not currently in use.  The Lego bins are here because the  pieces are too small for the infants and toddlers so I cannot leave it  out in the main playroom.  However, the Lego is often chosen by the  older children as a quiet time activity when the little ones are  napping.
The Roto Rooter tech could hardly contain his excitement.  He wanted  to buy my Lego from me.  He explained that he had a young son and wanted  to start building a collection of Lego for him to use when he was  older.  He complained that he had been unable to find ‘real’ Lego – the  kind he grew up with – without a ‘theme’.  Lego that you can build with.
For those of you who don’t already know, I have five children ranging  in age from 17 to 29.  I opened my family childcare home 15 years ago. I  have accumulated, and kept, a wide variety of ‘good’ toys.  My initial  licensing coordinator said my home was better equipped than some  childcare centres.  I browse educational toys and supplies online and at  conference trade shows but I haven’t been to a ‘toy’ store in a very  long time.
So, I made a point of wandering through toy departments and visiting  big toy stores to see what is available.  I was astounded – and not in a  good way.  With the exception of a few small toys for infants I saw absolutely nothing  with any real play value.  I know there are good toys out there but  apparently they are not being stocked on toy store shelves.  All the  Lego had some sort of theme. Even on the Lego website there are very few  basic sets.
When I was a child, Lego was the ultimate toy.  It topped my  Christmas and birthday lists every year.  I never got any because it was  ‘too expensive’.  I did get some red and white Lego wannabes but they  were made of a soft plastic and were easily distorted so they never  really fit together properly.  They were so frustrating and I vowed that  my children would get real Lego.
Building with Lego continues to be one of my favourite activities.   When I bring out my Lego bins for the children I cannot resist joining  in.  However, the thing I find disconcerting is that very few children  today – girls or boys – are prepared to build with Lego.  They  are accustomed to using the themed sets.  They put the scenes together  once – according to the instruction sheet – and then use it to re-enact a  specific story.
Sometimes, when they first see my Lego bins there is a moment of stunned silence.
‘Where are the instructions?”
I threw them out, along with any specialty pieces that couldn’t be  used for more than one purpose.  I also don’t have any Lego characters —  if you want people you have to build them.  The children watch me build  things.  They try to copy what I make.  They gasp when I take it apart.
‘What if you can’t remember how you made it?’
Eventually they create something of their own.  After a while they begin to work together and make things like ‘Lego Llama’.
Who was the mascot for all of Llamaland and a whole series of  adventures that needed no instructions at all. It was built by children  using their own imagination and creativity.
Lego for girls vs. Lego for boys isn’t the problem.  I think Lego may  have forgotten what they were good at. Instead of being the best  construction set ever, they have become action figure wannabes.
 
 
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